Google extends deadline to block third-party cookies, launches new timeline

Google extends deadline to block third-party cookies, launches new timeline


Google has announced a delay in plans to block third-party tracking cookies.
Google extends the cookie blocking time limit until 2024
Previously, the company had extended it until 2023.

New Delhi. Google said its plan to block third-party tracking cookies in the Chrome browser would be delayed. The company planned to get rid of third-party cookies from its browser by 2022, but was later extended to 2023. Google has now extended the deadline for blocking cookies in Chrome to 2024.

Google said it received feedback from developers, publishers, marketers and regulators and sought more time to evaluate and test new technology before disabling third-party cookies in Chrome. Let us know that Privacy Sandbox will further strengthen privacy on Android.

Google statement on the new deadline
Anthony Chavez, vice president of the Google Privacy Sandbox, said in a blog post that the most consistent feedback we’ve received. It requires more time to evaluate and test new privacy sandbox technologies before removing third-party cookies from Chrome. This feedback is in line with our commitment to CMA. This can ensure that Privacy Sandbox provides effective privacy-preserving technology.

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Cookies will expire from the second half of 2024
He said that before users are added to the test, they will receive a message giving them the option to manage their participation. Chavez said that we expect the Privacy Sandbox API to be implemented and available in Chrome by the third quarter of 2023. It will begin phasing out third-party cookies in Chrome in the second half of 2024.

What is the privacy sandbox?
Privacy Sandbox is an initiative to collaborate with the ecosystem to develop alternatives to third-party cookies and cross-site tracking identifiers, fingerprints, and other covert technologies. Google has been working on new technologies for the past few years, and recently Chrome released some tests for developers to try. Google’s Privacy Sandbox solution will limit user sharing with third parties and will operate without cross-application identifiers, including advertising IDs. Privacy Sandbox will also strengthen privacy on Android.

Tags: google, Google Chrome, Technology news, technology news in hindi



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